Specialized | Factory Store

The All-New S-Works Road Shoe

You're probably wondering they would take the current shoe—considered by many to be the ultimate benchmark in road shoes—and walk away from it? The short answer is simple: its near-but-not-quite perfection was getting in the way of innovation.

The longer answer: They "burned down" that shoe, so they could let go of our own preconceived ideas and create something truly new. With a clean slate, and freedom to explore, they not only created an amazing and modern cycling shoe, the company changed the entire process of how Specialized designs and develops products.

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Specialized Crux 2013

Specialized Crux
E5 alloy frame, cantilever or disc brakes
WHAT High grade aluminum frame that’s aggressively shaped for the ‘cross racing experience.
WHY Drastically improves the structure of the frame for greater durability and performance.
HOW Each tube is engineered for pure racing, with the best balance of weight and stiffness to maximize performance.

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Win a Specialized Road Bike

Take part in It's My Tour competition and show how familiar you are with cycling and give proof of your special instinct towards our riders and their performance. Place your bet during 21 exciting stages and bet on the stage winner / the winning team and the yellow jersey within world’s largest road race.

The participant who collected the most points during the whole campaign is the winner of a Specialized Allez Comp Mid Compact.

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Team Adria Mobil officially launched

Avto Triglav, official Fiat dealer and a big supporter of the team, hosted the event with introduction of all riders, new Team Manager and bikes for 2014 season. Biggest change for the team was departure of very successful team manager Milan Eržen and introduction of new manager Boštjan Mervar. Boštjan is an ex professional with most victories for the Adria Mobil team, so he knows what it takes to win a race. He was also Eržen’s assistant in the past, which gave him even more experiences.

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SWAT: The Integrated Rider Solution

Until now, there wasn't an integrated and convenient solution to carrying necessities during a triathlon, road race, or trail ride where a hydration pack isn't required.
SWAT (Storage, Water, Air, Tools) technology incorporates bikes, riders, and equipment by putting all necessities in a clean, sleek, and aerodynamic location that’s easy to access. Everything you need, right where you want it.

Specialized SWAT

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Steeped in Tradition. Won With Innovation.

These same weapons, ridden with authority and raced to victory by the world's best pros, are available for your own epic battles. Bikes made in racing, so you can win on any terrain. Take a closer look at the first three monuments of the cycling season, and how Specialized road racing bikes are specifically tailored to the extreme demands of each.

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Specialized model year 2014 sneak peak

Source: Specialized.com

We’ve got something up our sleeve. Well, several somethings. And we just can’t wait to share them with you. The press is raving. Your Local Specialized Retailer probably came to our launch in Seefeld, Austria and loved what they saw. We’re confident you will too. And really, we’re so excited to tell you. But we can’t. Yet.

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