Blog | Factory Store

A New Look for the Firebird

The legendary Pivot Firebird is now available in an out of this world new colorway - Cosmic Brown Metallic. Hurry and get your orders in as this is a limited-run colorway and will be gone fast.

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Hutchinson: Introducing The Blackbird Racing Lab

A New Benchmark In Performance From The French Brand Developed And Tested By Professional Athletes. Fastest tyre ever developed by Hutchinson features new Mach Tread 3.0 Compound and SwiftEasy casing technologies.

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Flight Attendant - available on Mach 4 SL

Experience SRAMs relentless pursuit of innovation with the Rockshox Flight Attendant. Paired with Pivot’s Mach 4 SL your potential isn’t only unlocked, it’s limitless. Available to order now!

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2024 Maglia Rosa

A clean and elegant design, drawing inspiration from Italy's rich artistic and scenic heritage.

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All the mountain, all the time

Trails are evolving. Riders are evolving. Mountain biking is evolving. The new Pivot Switchblade is a highly capable, highly adaptable testament to the powers of adaptability.

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Introducing GORE Endure kit

The durable, yet lightweight Endure kit features GORE-TEX PACLITE® fabric throughout, the perfect head-to-ankle foul-weather insurance policy. Ideal for your on and off bike adventures in any season of the year.

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The new Challenger TLR tyre

The Challenger Tubeless from Hutchinson is more than just a tire; it's a revolution in the world of road cycling. With cutting-edge technologies like HARDSHIELD™ and AIRSHIELD™, it offers unmatched puncture resistance, exceptional versatility, and an incredible 10,000 km lifespan.

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