ROAD CYCLING
Cyclists are the labourers of the road. So work hard! Adequate hydration and energy intake is very important to prevent hitting the wall.

After finishing second in last year’s edition of the “Hell of the North,” John was able to outsprint his fellow breakaway companions in the Roubaix velodrome at the end of a sunny, dusty and exhausting day.

A delighted John Degenkolb after the finish: “I am so happy with this win. The team was so strong and I received great support from the guys. Everything went perfectly.

Born has renewed and intensified the innovation partnership by supplying three newly developed nutrition products exclusively to the team in 2015.
Nutrition and bodycare brand Born has been receiving international respect in the last few years. Being already a famous brand on the Dutch cycling market, the international cycling community shows a growing interest in our products.

It all started in 1985, when cyclist and pharmacist drs. Wim Jennen crystallized the concept of Born by developing no less than 30 products. Together with several Olympic, World and European champions, these products got further refined and even now new products are still developed this way. The result: a range of high-quality sports nutrition and sports body care products to be used before, during or after sporting activities.