Born has renewed and intensified the innovation partnership by supplying three newly developed nutrition products exclusively to the team in 2015.
Nutrition and bodycare brand Born has been receiving international respect in the last few years. Being already a famous brand on the Dutch cycling market, the international cycling community shows a growing interest in our products.

Link: A closer look at stage race nutrition of the team Giant-Alpecin.

Born will be entering into a number of impressive partnerships in 2015, the year in which the 30th anniversary of the establishment of the company is celebrated. “After the announcement of the partnership with Team Bora-Argon18, the innovation partnership with Team Giant-Alpecin works successful for both partners.
Weekend warriors will also benefit from the product developments arising from this partnership by being able to use the products, tested and fine-tuned by their heroes."

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