Blog | Factory Store

Innovative partners in professional cycling

Born has renewed and intensified the innovation partnership by supplying three newly developed nutrition products exclusively to the team in 2015.
Nutrition and bodycare brand Born has been receiving international respect in the last few years. Being already a famous brand on the Dutch cycling market, the international cycling community shows a growing interest in our products.

Innovative partners in professional cycling

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Crankbrothers Welcomes Cedric Gracia to its Global Team 

Gracia joins the crankbrothers team with a multi-year partnership and will help crankbrothers build upon a legacy of innovation in developing state-of-the-art mountain bike pedals.


“It’s a pleasure to join the crankbrothers family with my teammates from the Santa Cruz Syndicate” said Gracia. “Crankbrothers is very active in the enduro and downhill markets, always delivering innovative products mixing technology and design. I am really happy to be part of the team. Thanks to crankbrothers for having me!”

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Win a Specialized Road Bike and trip to California

Be part of our #ITSMYTOUR Campaign and have the chance to win a special trip to the Specialized Headquarters in Morgan Hill, California to meet our founder Mike Sinyard. In addition to this you will receive an original road bike ridden by one of our Specialized athletes during the Tour the France 2014.

Prove your knowledge, experience and intuition in professional cycling and place your bet during the 21 stages on the winner of each stage or stage winning team as well as on the rider wearing the Yellow Jersey on the respective day.

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Yakima roof rack for bicycles

Yakima
FrontLoader
Friends will double-take when they see our most versatile, aerodynamic bike mount on your car. It carries your complete bike — no wheel removal needed. The universal mounting system fits nearly any crossbars you can think of.
- Universal built-in hardware fits round, square, factory and aerodynamic crossbars right out of the box

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Knog bicycle locks: Fun & safe

Knog
STRONGMAN

Educated in underground Luxembourg. Blooded on the streets of Nicaragua. Lingerie modeled for Victoria’s Momma’s Secret before inventing the expression ‘perfect ego’.  Regularly plays tennis with Johnny Cash’s niece and wrote the best-selling self-help book ‘You’re A Great Lock – Now Be A Better One.’ Need we say more?

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New Tarmac – Complete Race Bike

The result is a significant advance of complete performance in every frame size, from 49 to 56 to 61, and everything in between. In short - breakthrough climbing, sprinting, cornering and performance for riders of every size. Because there’s only one bike you care about. Yours.

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Sealskinz: Change is Coming (video)

Outdoor Defiance created Sealskinz
Outdoor Defiance shapes Sealskinz
Outdoor Defiance defines Sealskinz
Outdoor Defiance is Sealskinz

Are you wondering what the change is? For starters the company has a new logo, but one thing will remain the same – the quality and performance of the products.

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Inspire Limited Edition Wireless

These Stereo-Bluetooth® earphones lock in place comfortably so they never hurt and never fall out. The 15mm drivers provide the biggest sound available, providing the motivation you need to #neverstop. These sweat and water resistant earphones feature full track & call control with a wind-blocking microphone designed for call clarity. The athlete tested battery lasts up to 6 hours and provides visual and audible indicators when running low. This is sound with no strings attached.

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UltrAspire – Inspired Products for Ultra Athletes

It is evident that every athlete has different needs and goals, but all have some basic, very human, requirements. Among these: comfort, fit, freedom of movement, function, ease of access, and a product that meets the needs of the moment whether for training, hydrating on the fly, or achieving a PR.

UltrAspire – Inspired Products for Ultra Athletes

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