2013 is set to be a landmark year for global technical mountain bike brand Royal. With an increased product line, including brand new women’s and children’s ranges, it has launched a brand new website to showcase its latest developments.

The Royal brand – which supports some of the most recognized mountain bikers in the world – has also developed the site to give users the most up-to-date information, not only on its clothing and equipment ranges, but also its sponsored riders and the events it supports.

This is the first phase of the development of the site, which has planned a B2B area for both trade orders and marketing information. The site is also fully integrated into Royal’s social media presence and riders can access wallpapers, screensaver, get in-depth product information and just kill some time looking at some of the best videos and images that mountain bike has to offer.

This is the latest stage in the development of one of the most loved brands in mountain biking that was purchased back in 2010 by a consortium mountain bike industry veterans including one of the original founders (and mountain bike legend) Steve Peat.

So go have a look around at www.royalracing.com.